A few words, chosen carefully.
I'm a planner, a writer and a stickler for the best way to convey an idea — warmly and accurately. For nearly two decades I've worked on every side of the page: reporting features, editing and translating, launching magazines, and writing for brands that live or die by how they make people feel.
At the Miami Herald's custom-publishing house I created publications soup to nuts — editorial, design, contributors — including hundreds of travel guides. I helped launch Palette, the Herald's magazine for South Florida's LGBTQ community, and was its editor-in-chief for its entire run.
Since then I've written for hotels, resorts, restaurants and destinations, learning what it takes to turn a place into a story a guest wants to step into.
Today that work lives at Needle & Story, where I help companies find their voice and keep it — especially now, as AI changes how everything gets written and found.
— Sole
Each project is a challenge and a reward.
Founder and brand strategist. Strategy, voice and content for hospitality brands and companies navigating AI.
Senior copywriter: web, blog and email content for hotels, resorts, restaurants, golf clubs and destination marketing organizations.
Senior editor, then manager of all field-facing communications — events, promotions, training and recognition.
Founding editor-in-chief of the Miami Herald's bimonthly magazine for South Florida's LGBTQ community, for its full three-year run.
Associate editor, then senior editor. Annual publications start to finish and hundreds of travel guides.
Travel, lifestyle and business writing for INDULGE, Modern Luxury Interiors South Florida and more; branded content for real estate, yachting and telecom.
For brand strategy and content projects, visit the studio. To say hello, find me on LinkedIn.